Well we all wear it. Or at least some form of it. Especially on days like yesterday. "Kokatat" is actually a Native American word meaning "into the water". It only seems fitting that it should brand a company designed to produce paddling gear. Couldn't have found a better one really. Today the literal affirmation of that word was approached by some paddling dudes who felt the need to be 'in the water' on a very cold day. About -20 celsius I guess. I actually liked my vantage point. The wharf.